Hannah Mirza | Digital Leader- Operations & Strategy | Diageo

Hannah Mirza is a digital veteran, currently leading Media Programmes for Diageo Global following a stint with Apple. Previously she was the Global Head of Media Partnerships at MediaCom, leading strategic digital partnerships, with Google, Facebook, Snap, Verizon Media and Twitter amongst others, as well as collaborating with Venture Capitalists Firms and Accelerator programs to develop a pipeline for future partnerships. As part of her work she secured pro bono partnership opportunities for UN Women to support their agenda under the sustainable development goal for Gender Equality.

Her broader experience includes the development of client Innovation programmes including Launchpad for Mars (the global FMCG brand’s solution for the rapid pace of consumer tech evolution), and has working with local markets and global brands to operationalise innovation and drive a research and development approach to marketing similar to that historically used for product.

Hannah launched iProspect in the UK for Isobar in 2007, alongside multiple digital divisions and services across the Aegis and WPP agency working with a long list of clients including VW Group, eBay, Phillips, LG, Ford, GM, Johnson & Johnson, Unilever, AOL, HSBC, SAP, and BP amongst others. She has built and run specialist teams in Programmatic, Social, Mobile, Search, Display, Owned media and Performance media divisions.

Hannah studied her Bachelor degree in Economics Management and Public Policy at Murdoch University in Western Australia. Moving from Australia to make the UK her home in 1999. Named in Internationalist 2017 Agency innovators and Campaign magazine’s Faces to Watch in 2009 she is a dedicated achiever focused on driving her career forward through the success of her clients.