Joe has a proven record in leadership roles in the Australian media industry. He was the founding managing director of Posterscope in Australia, launching and establishing the business over a 5 year period. For 4 years, Joe was a member of the Executive Leadership Team at Dentsu Aegis Network, ANZ.
Having overseen the specialised planning and investment of hundreds of millions in OOH, during a period of rapid sector development and unprecedented growth, Joe is an advocate of standardisation and automation for the sector – and an enthusiastic student of the potential for the connected D/OOH future.
Prior to Posterscope, Joe held senior management roles at leading media agencies in Sydney. He has a rare understanding of the factors at play on both the buy and the sell side of the OOH sector, particularly in relation to the changing landscape of the broader media industry and the difference between #Digital and #DOOH.
Joe has been with the Seedooh business for over 3 years, from pre-launch through to broad adoption by the OOH sector in Australia and New Zealand.
Seedooh is a fully independent technology platform specifically designed and built and proven at scale, to provide complete and standardised reporting for buyers and sellers in the OOH industry. Launched in July 2017, Seedooh is the only reporting system that provides near real-time, third party verified delivery data for OOH campaigns appearing in both digital and traditional formats. The platform has recently expanded into the Cinema and Stadia sectors – helping develop a new industry standard in delivery reporting. The platform has provided reporting on over 30,000 campaigns, active on 50,000+ monitored locations, processing upwards of 1.5 billion install / play events each month – for more than two thousand registered Seedooh users.