Rob Doel | Head of OOH & Barter | Wavemaker

Rob has over 20 years’ experience in out-of-home (OOH) media across both the media owner and agency landscape. He has worked for some of the largest players in OOH including Primesight and Exterion, before starting at MEC (now Wavemaker) in 2016 and was then promoted to Head of OOH the following year.

Rob is passionate about the future direction of OOH, and specifically DOOH, and he is directly responsible for the product management of iDOOH for Wavemaker (GroupM’s marketing leading DOOH DSP led buying portal) and its application across Wavemaker’s client portfolio.

Despite the importance of data in the future of DOOH , Rob is still a firm champion for creativity across the medium.